Sons of Yusuf are the pioneering brother duo Ya’koob and Humble Abdul, redefining global hip-hop through Arabhop—their signature fusion of rap with traditional Arabic instruments, poetry, and cultural storytelling. Born in Kuwait, survivors of the Gulf War, and now living between Kuwait and Los Angeles, they create music that bridges the Middle East and the West, blending heritage with innovation to reshape the Arabic Gulf sound for a global audience.

Their journey began with viral, Arab-inspired remixes of hip-hop classics, which quickly evolved into a worldwide movement of original music resonating across the United States, Europe, North Africa, Kuwait, and the wider Gulf region. Sons of Yusuf have amassed over 40 million organic YouTube views, building their platform entirely independently—without major-label backing.

Sons of Yusuf are more than musicians, they are cultural ambassadors shaping the narrative of a new generation. Their debut album, Shaykh the World (2020), featuring Talib Kweli, Jay Electronica, Terrace Martin, and Cyhi, established their international presence and artistic credibility. Even when the pandemic halted global touring, their momentum continued, earning independent recognition from major outlets including CNN and Al Jazeera.

Their second album, Granada (2024), marked a historic milestone, becoming the project considered for the 2026 Grammy® Awards—making Sons of Yusuf the first hip-hop artists from Kuwait and the Middle East to be considered for Best Global Album, Best Spoken Word Poetry Album, and Best Rap Album.

Continuing this evolution, their latest release, Kuwait Beat Tape Vol. 1 (2025), is a fully instrumental album produced by Sons of Yusuf, weaving Kuwaiti cultural sounds, art, and storytelling into a modern sonic journey and experience, that honors heritage while pushing creative boundaries.

Rooted in resilience, authenticity, and fearless creativity, Sons of Yusuf continue to deliver music grounded in truth, positivity, and purpose. By bridging cultures and redefining the genre, they are not only making music—they are building a global movement that proves authentic stories can transcend borders and shape the future of international hip-hop.